3: Pitch Anything

Bookclub
Written By Dima Malenko

Watch this episode on YouTube.

Dima and Slava read and discuss book "Pitch Anything" by Oren Klaff and evaluate ideas of frame control, dominance, and eradicating neediness against their own experience.

  • Podcasts in school education in the UK
  • Pitch Anything by Oren Klaff
  • Frame control and holding the attention
  • Does one need to dominate to pitch successfully?
  • Grabbing attention with unexpected and maybe even disruptive move
  • Can one really sell any idea in 20min?
  • Dima argues that narratives are important and it should be possible to find a narrative for every situation
  • Re-framing is a powerful idea
  • What if a meeting is online? How can one make it special?
  • Eradicating neediness and abundance mindset
  • Advanced Selling Podcast: Is Your World Abundant or Scarce?
  • How one can build the abundance mindset and eradicate neediness?
  • The "airport deal story" and what Slava and Dima make of it
  • Dima passionately disagrees with the author about what the "French waiter story" illustrates
  • Should you read this book?
  • Potentially, a book for the next situation: Tell to Win by Peter Gruber
Dima Malenko
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