51: The Four Steps to Epiphany

13 Jan

Dima and Slava read and discuss "The Four Steps to Epiphany" – a classical book for entrepreneurs and startup founders.

The Four Steps to the Epiphany: Successful Strategies for Products That Win
Steve Blank
Opt for paper or e-book. This book isn't really meant to be an audiobook.
Key idea: for success enterpreneur needs to hit product-market fit. The book explains how to approach that systematically.
Spreadsheet mentality: not everything that is important can be expressed numerically
OODA loop: observe, orient, decide, act
Thought experiements for CustDev for the theme journal and a coffee shop
Jobs To Be Done (JTDB)
Ideal Customer Profile (ICP)
What if CustDev tells something different from what one wants to hear?

52: Needs Analysis